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titleBrands used to be called manufacturers in previous versions of PrestaShop

The behavior of a brand is exactly the same as the one of a manufacturer in PrestaShop 1.6: only the denomination has changed. Mostly to make it easier for customers to navigate through your catalog, as it is more common to be looking for a specific brand, rather than a specific brandmanufacturer.

If you still wish to use "brand" instead of "brand", then you should customize your front-office translations.