PrestaShop 1.7
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To access the product's SEO information, go to the "SEO" tab.

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Search Engine Optimization

The fields in this page enable you to directly optimize your catalog's visibility on search engines.

  • Preview. With PrestaShop 1.7.5 released, you can now get a real-time preview of your search engine result to help you see how your page would be displayed.
  • Meta title. This is the most important field, as the title that will appear on all search engines. Be very factual: you must convince the search engine user to click your link, not one from another site. Make sure the title is unique to this product within your site.
    • Good example: "Levi's 501® Original Jeans - Tidal Blue - Original Fit".
    • Bad example: "Item #02769869B bestseller".
  • Meta description. A presentation of the product in just a couple lines (ideally, less than 155 characters), intended to capture a customer's interest. This will appear in results for some search engines, depending on the search request: some search engine might choose to display the searched keywords directly in the context of the page content. Make sure the description is unique to this product within your site.
  • Friendly URL. This is another extremely important field. It enables you to rewrite the web addresses of your products as you wish. For example, instead of having an address such as
    http://www.myprestashop.prestashop.com/index.php?id_product=8&controller=product
    you can have:
    http://www.myprestashop.prestashop.com/8-name-of-the-product.html.
    All you need to do is indicate in the "Friendly URL" field the words that you wish to see appear instead of the default name, separated by dashes.
    The "Reset URL" button makes it easy to produce a proper friendly URL based on the product name. Once generated, you can edit the URL produced if necessary.

Warning

Friendly URLs will only work if URL rewriting is enabled. You can do this in "SEO & URLs" preference page (in the "Traffic" menu), in its "Set up URLs" section.

You will find more information on the "SEO & URLs" preference page in the "Traffic" chapter of this guide.

 


Redirection page

When your product is offline, its product page will no longer available on your shop. You have to decide what you want to show to your visitors instead:

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