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Unless you make your products yourself, you should always register your products' brands in PrestaShop.

Warning
titleBrands are the manufacturers of previous PrestaShop versionsused to be manufacturers in previous versions of PrestaShop

Brands used to be called brands in PrestaShop previous versions. The behavior of a brand is exactly the same as the one of a brand in PrestaShop 1.6: only the denomination has changed. Mostly to make it easier for customers to navigate through your catalog, as it is more common to be looking for a specific brand, rather than a specific brand.

If you still wish to use "brand" instead of "brand", then you should customize your front-office translations.

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