...

• For. This enables you to be very specific about the various groups to which this price applies, including currencies, countries and even your customer groups (which we'll discuss in a later chapter).
• Customer. You can choose to be even more specific and directly set at who the discount you are creating is targeted. Start typing the first letters of the clients' first name or last name, and select the ones you want.
• Combination. You can choose to have this specific price apply to all of the product's combinations, or only one. If you wish to apply to more than one combination but not all of them, you will have to create a specific price for each combination.
• Available from/to. Here you can define a range of dates between which the discount price is active. Clicking each selector will open a calendar, simplifying the process.
• Starting at [] unit. Contains the value from which the discount should be applied. Default is "1", which means any quantity.
• Product price (tax excl.). This is where you can set an arbitrary price, independent of calculations and regular prices. Keep this field at "0" to use the default price.

• Leave intial initial price. Check this box to reset the "Product price" field and prevent yourself from editing it.
• Apply a discount of. The discount that will be applied once the client has chosen a quantity of product. Use the selector to set the type of discount (either a specific amount in the default currency, or a percentage of the default price).

Once you have chosen your values click on "Save and stayApply": the summary of your discount settings appears below. The discount will be immediately visible on the store.
If you wish to delete a value, click on the trashcan icon in the table.

If you want to build more complex discounts, go read about the "Price rules" menu in the "Creating Price Rules and Vouchers" chapter chapter of this guide.

Priority management

...

You can change PrestaShop default settings using the "Priority Management" section.

 Image

The default order of importance is:

...

A checkbox at the bottom enables you to update the settings for all products. If the checkbox remains unchecked, then your changes only apply to the current product.

SEO

The tools on this tab help you improve the presence of your PrestaShop site on web searches, and therefore reach more potential customers.

SEO means "search engine optimization". It represents a set of techniques and best practices aimed at improving the visibility of a website on search engines. You can read more about this at Wikipedia: To improve your product listing as well as increase your store's visibility we suggest that you carefully fill out the various SEO fields: meta titles, meta descriptions, and keywords and friendly URLs.

...

...

...

...

...

To access the product's SEO information, go to the "SEO" tab.

Image

Search Engine Optimization

The fields in this page enable you to directly optimize your catalog's visibility on search engines.

• Meta title. This is the most important field, as the title that will appear on all search engines. Be very factual: you must convince the search engine user to click your link, not one from another site. Make sure the title is unique to this product within your site.
  • Good example: "Levi's 501® Original Jeans - Tidal Blue - Original Fit".
  • Bad example: "Item #02769869B bestseller".
• Meta description. A presentation of the product in just a couple lines (ideally, less than 155 characters), intended to capture a customer's interest. This will appear in results for some search engines, depending on the search request: some search engine might choose to display the searched keywords directly in the context of the page content. Make sure the description is unique to this product within your site.
• Friendly URL. This is another extremely important field. It enables you to rewrite the web addresses of your products as you wish. For example, instead of having an address such as
  http://www.myprestashop.prestashop.com/

...

• index.php?id_product=

...

• 8&controller=product
  you can have:
  http://www.myprestashop.prestashop.com/

...

• 8-

...

• name-

...

• of-

...

• the-

...

• product.html.
  

As you can see in the second example above, both categories and products can have a friendly URL: in the example above, id_category=2 becomes 2-music-players, and id_product=27 becomes 27-ipod-nano-green. While the ID number cannot be removed by default, the words can be either generated from the category/product name, or written by hand. This is done directly in the configuration page for the product or the category (in the Catalog menu): the "Friendly URL" field can be found directly in the main configuration page of a category, and under the "SEO" tab of the configuration page of a product.

There are other individual pages in your PrestaShop install that would certainly benefit from friendly URLs: CMS pages, user account pages, pages with automatically generated content... The "SEO & URLs" page presents you with a list of these pages, and enables you to edit their friendly URLs as well as their meta tags (title, description, keyword).

Meta title. The name of the category, as displayed in the browser.

Meta description.  A presentation of the page in just a few words, intended to capture a customer's interest. It will appear in search results.

• All you need to do is indicate in the "Friendly URL" field the words that you wish to see appear instead of the default name, separated by dashes.
  The "Reset URL" button makes it easy to produce a proper friendly URL based on the product name. Once generated, you can edit the URL produced if necessary.

Redirection page

blabla

• No redirection (404). Blabla
• Permanent redirection (301). Blabla
• Temporary redirection (302. Blabla

Options

Visibility. You can further choose to have the product available through different channels:

...