Módulos de Publicidad y Marketing
Plataforma Social de comercios AddShoppers
Este módulo requiere la extensión cURL de PHP se encuentre habilitada.
Este módulo añade botones para compartir en redes sociales, con el objetivo de aumentar sus ventas de clientes referidos, junto con informes detallados que revelan el retorno de la inversión en la participación social.
Para utilizar este módulo debe tener una cuenta AddShoppers. Puede crear una cuenta directamente desde este módulo.
Una vez que tenga una cuenta, conéctese al servicio a través de este módulo, y siga las instrucciones.
Bloque de publicidad
Añade una imagen publicitaria de su elección al front-office de su tienda, conteniendo una imagen y un enlace URL. Esta es una manera muy fácil de promocionar otro sitio: su blog, otra de sus tiendas, una web amiga o sitio asociado, etc.
En la página de configuración, puede cargar una imagen, establecer la dirección URL de destino, y añadir un título a la imagen. Guarde los cambios realizados y la imagen será visible por todos sus visitantes.
Retome contacto con sus clientes
Este módulo le permite estar en contacto con sus clientes a través de correo electrónico. Esto le ofrece la posibilidad de enviar automáticamente cupones de descuento a algunos de sus clientes.
Hay cuatro tipos de eventos que pueden desencadenar el envío de un vale de descuento:
- Carritos anulados / abandonado: generar un descuento cuando un carrito finalmente no termina convirtiéndose en un pedido.
- Pedido validado: generar un descuento cuando un pedido es validado.
- Mejores clientes: generar un descuento cuando un cliente llegue a un cierto número de pedidos.
- Malos clientes / Cliente perdido: generar un descuento cuando un cliente, que ha realizado un pedido alguna vez en su tienda , no ha vuelto a su sitio desde entonces.
Tenga en cuenta que las opciones "Carritos anulados / abandonado" y "Pedido validado" puede resultar peligroso. For instance, a customer might quickly notice he receives a discount every time he abandons a cart, and thus choose to frequently abandon his carts in order to receive a voucher...
This module will only work if you put a new cron task in place: it should daily call the URL that is indicated at the top of the screen.
Alternatively, you could call that URL manually every day – but this would quickly get tedious.
At the bottom of the screen, you will find two sections:
- General: has a single option, "Delete outdated discounts during each launch to clean database". If enabled, its action is triggered every time the URL is called.
- Statistics: displays the number of discounts set during the last 30 days.
Feedaty
Feedaty is the tool to professionally collect and manage Customer Feedback. Feedaty collects ratings and reviews from real customers of your ecommerce and, after moderating them, it publishes them on your website and on other channels throughout the web, growing trust in customers and helping your sales increase immediately.
Google AdWords
France only.
Google AdWords is Google's contextual advertising solution.
This module promotes the partnership between PrestaShop and Google, giving 75€ of ads for your first 25€ spent.
Referral program
This module gives you all the tools to turn your current customers into promoters of your brand among their friends. Using a referral system, you can win new customers while making your customers happier.
The configuration screen has two sections. Here are the options in the "Settings" section:
- Minimum number of orders a sponsored friend must place to get their voucher. Fill in the field with the value of your choice. Until this number is reached, your clients cannot take advantage of the discount.
- Number of friends in the referral program invitation form. Fill in the value of your choice.
- Voucher type. You can give two types of reduction, either in percentage or amount. Select the one you prefer, then specify the value of the discount you want to apply in the various currencies supported by your shop.
- Percentage. Default voucher is 5% of the order.
- Voucher amount. Default voucher is 5 of every currency.
- Voucher description. Enter the name for the coupon, in all the supported languages.
Once the setup is complete, click the "Save" button.
The "conditions of the referral program" is where you enter the rules of your referral program, which is a new CMS page where you can set some limits to the voucher, such as " The voucher is valid for 1 year".
Understanding the referral process
To fully explain how the referral program works, you can write a description in the "Referral Program Rules." Once the conditions are completed, click the "Update text" button.
When your customers register and want to view the benefits they can reap from this program, they must go to the "Referral" section of their account. A new screen will appear.
Your customer can then enter the name and email address of the person he wishes to refer to your site. After he clicks "Confirm," the persons he entered will receive an email.
In "Pending Friends", the referral tool displays to the customer which of his referrals did not make a purchase after the email was sent. They may choose to resend an email by selecting the name and clicking "Refer my friends". Friends will then receive an email inviting them to register and submit an order.
The last tab in "my referrals", named "Friends I have sponsored", enables customers to see who among those to whom they sent a referral message, did accept the invitation and ordered an item on the shop. When registering, the referees must indicate the email address of the person who referred them, so that they in turn may benefit from the discount.
Search & Merchandising Prediggo
Prediggo increases your conversion rate and average basket value thanks to their innovative eMerchandising solution. Using an exclusive technology, Prediggo builds a profile for every visitor to your webshop and then recommends the appropriate product in real time.
SendinBlue (formerly MailinBlue)
France only.
Easily manage your Marketing campaigns, Transactional Emails, and SMS messages all in one simple and powerful platform.
Once you have an account, you can connect to the service through the module, and follow the instructions.
Trustpilot - Review and online reputation
Trustpilot is the global standard for online trust. Trustpilot enables customer centric businesses like yours to collect reviews, engage with consumers and share your most powerful marketing asset – real customers’ positive experiences.
Once you have an account, you can connect to the service through the module, and follow the instructions.
Yotpo Social Reviews
Yotpo is a plug and play social reviews solution for e-commerce websites. Yotpo is focused on providing the best social.
Once you have an account, you can connect to the service through the module, and follow the instructions.