Puede gestionar los productos de su tienda utilizando la página "Productos", en el menú "Catálogo".
Secciones en este capítulo:
Para crear un nuevo producto, desde la página "Catálogo" haga clic en "Nuevo producto" (o utilice el atajo de teclado CTRL + P): Abrirá la denominada página de producto, donde puede crear nuevos productos o editar los existentes.
En PrestaShop 1.7, la página del producto está organizada en pestañas:
El primer campo a rellenar es el nombre del producto, que aparecerá en los resultados de los motores de búsqueda y en la URL de la hoja del producto de forma predeterminada. Junto al campo encontrará un selector de idioma, que le permite elegir el idioma en el que desea editar o crear el producto.
Debe dar un nombre al producto en al menos el idioma por defecto utilizado en su tienda antes de poder guardarlo. No podrá guardar el producto hasta que no le asigne un nombre.
Asegúrese de traducir cada campo en todos los idiomas disponibles en su tienda.Para ello, haga clic en el selector de idioma situado junto al campo del tipo de producto, y seleccione el idioma en el que desea editar el texto del producto.
Esta segunda opción es esencial: indica si el producto es un pack de productos (una combinación de al menos dos productos existentes), un producto virtual (archivo descargable, servicio, etc.), o simplemente un producto clásico que se envía por correo. Por ahora, sólo analizaremos el producto clásico, y trataremos los packs de productos y productos virtuales en próximas secciones de este capítulo.
Es posible que haya habilitado varios idiomas en su tienda, para vender en más países. Si desea realmente atraer con más fuerza a clientes de otros países, todo el contenido de su tienda (descripción del producto, títulos, etc.) deben traducirse en esos idiomas.
Para traducir el contenido de su producto a otro idioma, solamente tiene que seleccionar el idioma con el que quiere trabajar desde el selector de idioma situado junto al campo del tipo de producto. La página del producto se actualizará con el contenido disponible en el idioma seleccionado. Puede cambiar de un idioma a otro sin tener que guardar su trabajo entre el cambio de idiomas. Sólo asegúrese de que está editando el contenido en el idioma correcto.
De manera predeterminada, la página del producto mostrará el contenido en el idioma predeterminado de su tienda.
Para añadir nuevos idiomas a su tienda, diríjase a la sección Internacional. Puede añadir un idioma desde la página "Traducciones", como también añadir un paquete de localización desde la página "Localización". Encontrará más información en el capítulo international section of the documentation.
En la parte inferior de la página, varias acciones son posibles:
Duplicar. Guarda el producto actual, y a continuación crea una copia exacta del producto actual y lo lleva a la página del nuevo producto.Esto es muy útil cuando prefiera utilizar los datos del producto actual como una plantilla para otro nuevo producto, y así no tiene que volver a escribir todos los datos del nuevo producto manualmente. Por ejemplo, dos productos pueden ser muy diferentes, pero pueden compartir las mismas combinaciones, los mismos transportistas o el mismo proveedor.
ISi necesita crear diferentes versiones de un mismo producto, a causa de su variedad de colores, capacidad, tamaño, etc., debe crear combinaciones para el producto actual en lugar de duplicarlo X veces. Revise la opción "Combinaciones" en la pestaña "Ajustes básicos", la cual se explica en la sección "Crear un producto con combinaciones" de este capítulo.
Algunos atajos de teclado se han introducido en PrestaShop 1.7 para ayudarle a ahorrar tiempo cuando necesite crear varios productos consecutivamente. El comportamiento es el mismo que se describe anteriormente, y funciona para las siguientes opciones:
La página de producto, ha sido rediseñada en PrestaShop 1.7, facilitando la creación de un producto gracias al aumento del número de pestañas.
La pestaña "Ajustes básicos" proporciona las principales opciones necesarias para crear un producto básico: en unos pocos clics podrás crear un nuevo producto. Desde ésta también puede navegar a través de las otras pestañas disponibles para añadir más detalles a su producto.
La sección de imágenes se encuentra en la parte superior izquierda de la pestaña "Ajustes básicos". Debe subir todas las imágenes del producto, incluyendo las de todas sus combinaciones (color, tamaño, forma, etc.).
Arrastre y suelte los archivos de imágenes directamente desde la carpeta que las almacena, o haga clic sobre "seleccionar archivos" (o en cualquier parte de la sección de imagen) para buscar y abrir la carpeta que contiene sus imágenes. Puede seleccionar tantas imágenes como sea necesario manteniendo pulsada la tecla Ctrl mientras selecciona archivos, o puede realizar su selección de una en una. El tamaño máximo predeterminado para un archivo de imagen es establecido por PrestaShop según la configuración PHP de su servidor. Este tamaño puede ser establecido en la página "Ajustes de imágenes", bajo el menú "Diseño".
Las imágenes subidas aparecen como miniaturas. La primera de ellas será utilizada como imagen de portada para el producto. Esa imagen de portada también aparecerá automáticamente en la página del producto de su tienda.
Puede cambiar la imagen de su portada haciendo clic en la miniatura de la imagen: los ajustes para esta imagen seleccionada se mostrarán en pantalla. Desde allí puede marcar o desmarcar la casilla de verificación "Imagen de portada", para definir si la imagen seleccionada debe ser la de portada o no.
When you click on "Zoom" the image will appear in its real format, in case you want to have a closer look at it.
Each image can have a caption: use it to briefly describe the image (and the product). If you have several languages, don't forget to translate it!
Once you have uploaded all your product images, you can modify their order by drag-and-dropping each image. You can also add more images by clicking on the "+" icon, or dropping it.
Describing your product well is essential, both for the customer (the more information, the better) and search engines (it will help your shop appear in more search requests).
At the bottom of the screen, the two description fields each serve different purposes:
Below the product descriptions, you can several options. The "Add a feature" option is for specifying your products' features (i.e. weight, material, country of origin, etc.).
When you create features and values (i.e. wool knit and micro-fiber materials), you assign them to the products when it is appropriate. This means that you do not have to fill out the features fields for each of your products but instead simply fill in the necessary values and apply them later.
Be aware that contrary to the combinations, these values do not change, and are valid for the general product (meaning: all your combinations will share these same features).
Before adding a feature to a product, you must create it for general use in your shop. You should go to the "Attributes & Features" page of the "Catalog" menu for this.
Feature and feature value creation are explained in details in the dedicated section of the guide.
We will assume here that you have already set all your features and feature values.
When clicking on "Add a feature", a drop-down menu appears, listing all of your shop's features. Select which feature you want to add. Next, you can either assign one of the pre-defined values (as set when creating the feature) if there are any available, or set a value manually in the "Customized value" field.
If no value is available for a feature, the mention "No result found" appears.
If you choose to use a custom value, do not forget to set it for every language that your shop supports. Use the language code selector at the top of the page to change the language.
If there are pre-defined values available, they will appear in a dropdown list. Simply click it and choose the correct value.
Once you have set all the relevant features, save your changes to see them immediately applied in the front-page.
Remember: If a feature does not have any value assigned to it, it will not be taken into account for this product, and will not be visible on your shop.
The same way you can add a feature, you can add a brand. Click on "Add a brand" and choose a brand in the dropdown menu.
If the brand you want isn't available in the drop-down menu, go to the "Brands & Suppliers" page to create a new brand.
A product can only be associated with one brand.
The "Add a related product" field gives you the option of choosing relevant products to associate with this product, to suggest them to your customers when they visit the product's page (if the theme supports it). Click on "Add a related product", type in the first letters of product and select it. The product is then added at the bottom of the field.
You can associate a product with as many other products as you deem necessary. Click on the trash icon to delete the product association.
An association goes one way only: the associated product will not feature an association to the current product in its setting page.
You will often sell the same product under different versions: they share the same overall name, but they might differ by their color, their capacity, their screen size, and other attributes. Most of the time, these attributes come together: you could have the red version of the product available with either 1 Gb capacity or 2 Gb, or with 12'' screen or a 15'' screen. This is why PrestaShop calls these versions "combinations": your stock of products can be made of several variations of a single product, which in effect are simply its attributes combined in specific ways.
If you need combinations for your product, select "Product with combinations". The "Quantities" tab of the product page will be renamed "Combinations" and will allow you to create your various combinations.
You cannot create combinations if you do not already have product attributes properly set in PrestaShop.
Attributes creation is done in the "Attributes & Features" page from the "Catalog" menu, and is explained in details in this dedicated chapter of the documentation.
To find out about Combinations, read the dedicated section at the end of this chapter.
Indicate how many products are available for sale.
This option will not be displayed if you're creating a product with combinations: quantities for combinations are managed in the "Combinations" tab, as each combination can have a different quantity value.
More quantity options are available in the "Quantity tab".
Define how much you want to sell this product.
More pricing options are available on the "Pricing" tab. Whether you change your price in the "Basic Settings" or "Pricing" tab is just the same, as the tabs are synchronized.
Tax rules can be managed in the "International" menu, "Taxes" page.
The "Categories" section enables you to select in which category the product should appear. You can select more than one, but keep in mind that it is better for the customer if the category only contains equivalent and comparable products. Therefore, you should prevent from selecting root categories, and prefer child categories.
For instance, the "telephone" category can feature sub-categories of "brands" (Apple, Samsung, HTC, etc.) and as well as "characteristics" (dual sim, Android, etc.). It is up to you to indicate the category most useful to your customers.
To associate a category to your product, you can either use the search bar, or expand the category list and select the one you want to associate.
Using the search bar. Type in the first letters of the category and the bar will display all the matching categories and the path to access it. Choose your category and click on it. It will be shown in the "Associated categories" section.
Using the category list. By clicking on "Expand", you will see the category tree and from there you can select the categories you want to associate.
In the list of associated categories, if you mouse over a specific category, you will see the path leading to the category. It can be helpful if you have several categories with the same name (like "Shoes" which can be under "Children" and "Women" categories).
The "main category" selector is useful when an article is filed under several categories. It serves mainly to clarify which category to use in case your customer arrives at your site from a search engine, since the name of the category will appear in the product's URL.
If you feel you need to add a category, save the current state of your product before clicking the "Create new category" button.
Click on "Create a category" : the category options will appear. Fill in the name of the category and select the parent category. By clicking on create, the new category will be created and it will automatically associated with your product.
Don't forget to go to the "Categories" page later to fill in the details for this new category. To read more about categories, go to the related section of the documentation.
|A new category will not automatically appear in your shop's menu. To display it, you should edit the menu with the "Main menu" module (when using the default theme), or any custom module you may have to manage the menu.|
At this point, you are done with the essential information for a basic product page. You can save it. To have it immediately available for sale on your shop, click on "Offline": its status will change to "Online" and it will be visible on your shop.
However, you should keep reading, as there are many more details you can add to your product to make it more attractive to customers!
Product quantities are managed in a single tab. PrestaShop will use this to determine when a product is soon out-of-stock or unavailable anymore.
For a standard product you only have two fields:
The way it works is quite easy: the page presents you with a table of all the combinations for the current product (if there are no combinations, the table simply has a single row). It is up to you to set the initial stock for all the combinations.
For more information on product combinations, read the dedicated section at the end of the page.
|Packs and virtual product have different stock settings, you will find all you need at the end of this chapter.|
The "Behavior when out of stock" option enables you to set PrestaShop behavior when the product is out of stock:
You can also configure the general settings applied to all of your products: the default option is to deny orders, but this can be modified under the "Products Settings" in the "Shop Parameters section" ("Allow ordering of out-of-stock products" option).
The "Shipping" tab enables you to give some precious details about your product's package. It isn't available in the case of a virtual product.
Package dimension (width, height, depth & weight). You should strive to fill each field, because knowing the exact size and weight of a package is not only useful to you, but PrestaShop can also direct specific sizes/weights to specific carriers automatically, based on these settings. The order's final price will appear to the customer once PrestaShop (or the customer) has selected a carrier.
These values use the default weight, volume, distance and dimension units, as set in the "Localization" page of the "Localization" menu.
These values do not have to be integers. If your products weight less than 1 lbs, you can simply use a period (.) to indicate the fractions:
The pricing tab makes it possible to refine your pricing strategy, either by using alternative prices (price per unit), or by creating some price rules specific to the product.
The price of your product before taxes.
You can fill out the "Price - tax excluded" field and choose the tax rate to apply, and the field will automatically calculate the retail price with taxes. The opposite operation is also available.
Enter the price you paid for the product (how much it cost you to acquire or manufacture the product), it will allow you to compare it to your selling price in order to easily calculate your profit.
The cost price should be lower than your retail price.
You can change the total price of the product depending on the quantity of products your customer buys, the user group, the country, etc. This is done with the "Specific prices" section of the "Pricing" tab. Click on the "Add a specific price" button to reveal the creation form:
This is a very easy way to create a discount price for this product (and all its combinations).
Once you have chosen your values, click on "Apply": the summary of your discount settings appears below. The discount will be immediately visible on the store.
If you wish to delete a value, click on the trashcan icon in the table.
If you want to build more complex discounts, go read about the "Discounts" menu in the "Managing Discounts" chapter of this guide.
A customer might fit into multiple prices or discount rules, even when you have set detailed prices and quantity discounts, with custom groups and shops (if in a multistore context). PrestaShop therefore uses a set of priorities in order to apply a single price rule to such customers. You might want the user group to be more important than the currency, for instance.
You can change PrestaShop default settings using the "Priority Management" section.
The default order of importance is:
A checkbox at the bottom enables you to update the settings for all products. If the checkbox remains unchecked, then your changes only apply to the current product.
To improve your product listing as well as increase your store's visibility we suggest that you carefully fill out the various SEO fields: meta titles, meta descriptions, and keywords and friendly URLs.
"SEO" itself stands for "Search Engine Optimization. Read more on Wikipedia: http://en.wikipedia.org/wiki/Search_engine_optimization
Get to know the best SEO practices for e-commerce! Download and read PrestaShop's free "Complete Guide to SEO": http://www.prestashop.com/en/white-paper-seo
To access the product's SEO information, go to the "SEO" tab.
The fields in this page enable you to directly optimize your catalog's visibility on search engines.
Friendly URLs will only work if URL rewriting is enabled. You can do this in "SEO & URLs" preference page (in the "Traffic" menu), in its "Set up URLs" section.
You will find more information on the "SEO & URLs" preference page in the "Traffic" chapter of this guide.
When your product is offline, its product page will no longer available on your shop. You have to decide what you want to show to your visitors instead:
The "Options" tab provides additional settings to manage product references, suppliers, product customization, visibility and files.
You can choose to have the product available through different channels:
Options. A couple of specific options.
Tags are terms and keywords that will help your customers easily find what they are looking for. When they use the search bar to browse your catalog, they will type some specific keywords. Choose the most relevant keywords to your product, to make sure the product shows in results when a visitor search for it.
To add several tags, simply separate them by a comma. For example : "dinner plate, dinnerware, stoneware" for a dinner plate.
All the tags can be seen in the "Search" page, under the "Shop Parameters" menu. You will find more information on tag management in this dedicated chapter.
Products tags are not the same as page keywords: they have no direct impact on search engine placement.
Condition. Not all shops sell new product and some marketplaces require this information from you. This option enables you to indicate the condition of the product:
New. The product is brand new, sealed in its original packaging.
PrestaShop makes it possible for your customers to customize the product that they will buy.
Example: You are a jewelry retailer and your customers have the possibility to engrave their jewelry with a text or an image. Your customers can submit the text and/or the image when they place their order.
The advantage of this function is that it offers your customers a personal service, which they will without a doubt appreciate!
Let's look at how to configure this function. Click on "Add a customization field" to indicate what type of context (file and/or text) can be personalized. You can put as many fields as you allow your customers to upload.
Example 1: the customer can personalize a book cover, by providing 3 images. You can have 3 customization fields :
|Front cover (20.95 x 27.31 cm, color)||Image|
|Back cover (20.95 x 27.31 cm, black and white)||Image|
|Spine (20.95 x 1.716 cm, color)||Image|
Example 2: if customers can engrave words to a product, you could use the following:
|First line (24 chars)||Text|
|Second line (24 chars)||Text|
|Last line, signature (16 chars)||Text|
Once all the label fields have been filled, do not forget to save your changes.
Once a product has customizable properties set, its front-end product page has a new blockb, below the description: "Product customization".
The customer must choose the file(s) and/or add some text and save them before they add the product in the cart.
The custom image(s) and text(s) will appear in the final cart.
The rest of the purchase process is the same as usual.
Once the order has been validated by the customer, the merchant gets a notification of the order in the back office.
He can then check on the order, which will indicate the image(s) and the text(s) in the list of products, for each product. The merchant then simply has to download the image(s) (simply by clicking on the image in the order) or copy/paste the text and use that in its customization tool.
The rest of the order and delivery process is the same as usual.
PrestaShop enables you to make some files available to your customers before their purchase.
For example, let's say you sell electronics, and you would like to urge your customers to read a document on how a product works. You can upload a document for that purpose.
You could also simply have the product's PDF manual directly available for download right on the product page. The customer can access it even if they didn't purchase the product.
If you already uploaded some files to be attached, you will see here the list of the files available to be attached to the product. Simply select the file you want to attach to the product.
If you haven't attached any file yet, you can upload a new file directly on this page:
A new tab will appear on the product's page, next to "Product Details", where your customers can download the file(s) that you just uploaded..
If you need to remove an attachment from this product page, you simply have to unselect it in the "Attached files" table.
You can view all of your store's attached files, add some more and remove some, by going to the "Files" page under the "Catalog" menu. This also makes it possible to use the files that you already uploaded for other products: if you need to apply the associated one file with many products, you will thus only have to upload it once.
Indicating the product's supplier is not really important to your customers (very much less so than its brand in any case), but it may turn out to be an essential part of your own internal management, not the least when managing your stock: you simply need to know who you bought the product from. The supplier of the current product is to be set from the "Suppliers" section of the "Options" tab.
You cannot use this feature if you do not already have at least one supplier registered in your shop. Suppliers are created from the "Brands & Suppliers" page, under the "Catalog" menu.
The complete supplier registration process is explained in details in a dedicated chapter of this guide.
Associating the current product with one or more suppliers is really easy: simply check the box corresponding to the supplier, and save your changes.
The supplier's section also features a table that enables you to set the precise reference and unit price/currency for each product combination, per supplier. If the product has more than one supplier, the table will display each supplier one after the other.
There are many more product-related options in the "Product settings" page from the "Shop parameters" menu:
You should really check that these global settings are set as you wish.
To enable product combinations, you must first choose the "Product with combinations" option from the "Basic Settings" tab. You will see the "Quantities" tab change to "Combinations", and this is where you will be able to manage your product combinations.
Combinations cannot be created for pack of product or virtual products: it is only available for standard products.
You cannot create combinations if you do not already have product attributes properly set in PrestaShop.
Attributes creation is done in the "Product Attributes" page from the "Catalog" menu, and is explained in details in the chapter of the same name of this guide.
How your product attributes are combined into combinations is up to you, and PrestaShop gives you two methods to achieve this.
This method helps you create combinations one after the other. Therefore, it is to be reserved to either products with few combinations, or products with very specific combinations that can't be created reliably using the automatic method (see next section).
Adding a new variation to your product takes just a few steps.
For example, if you need to create a combination for a t-shirt, size M and color red, you should enter "size m color red". As you type in, you will see suggestions appearing below the bar, simply select the attributes and values you need.
You can add as many attribute-value pairs as necessary to one combination.
You can only add one pair per attribute to one combination: it is impossible to have both "Color: Blue" and "Color: Red" in your pairs; if this is necessary, you will have to create new attributes, for instance "Primary color" and "Secondary color".
You can delete an attribute-value pair by clicking on the cross in its grey box.
2. When you have all the needed attributes, click on "Generate" on the right.
3. The combination will appear in a table below.
If you have too many different products versions or varieties, you can use the "Product Combinations Generator." This tool allows you to automatically generate all of the combinations and possibilities.
Instead of typing each combination you want, you can use the selector on the right side of the page. It lists all the attributes and their corresponding values.
Here's how you should do:
For a single combination, you can edit its quantity directly in the table, edit it (by clicking on the pencil icon) or delete it (with the trash icon).
When you have several combinations available, you should choose which combinations will be the default combination. It will be the combination your customers see when they arrive on the product sheet. If they want to purchase another combination, they will have to select it themselves (by either changing the color, size or any attribute you may have).
Each combination can be further managed by clicking on the edit icon. It will open a small window when you can change the details for this specific combination.
Once you finished editing a combination, you can either:
You can change the details for all or several combinations at once.
If you want to delete all the combinations you've selected, click on "Delete combinations".
When you have set all of the combination's details, save your product changes using the "Save and stay" button. Your combination will appear in the attributes list at the bottom of the screen.
Your shop may feature (partly or exclusively) virtual products – that is, products that are not shipped, but rather downloaded: entertainment tickets, e-books/PDF files, real-life services...
PrestaShop makes it easy for you to create a virtual product.
The process to do this is similar to the one for creating a simple product:
The page organization will change:
The "Virtual Product" tab only features one option at first: it asks if the virtual product you are creating has a file attached (i.e., if your customer will pay to download something).
When you click "Yes", PrestaShop opens a new form within the tab, from which you can upload the file you intend to sell:
File. Click the "Browse" button to find the file on your hard drive. As soon as you have selected a file, the upload begins.
The maximum file-upload size setting depends on your server's settings, and cannot be increased from PrestaShop.
If you have access to your server's
If you do not have access to the
You should compress your file in zip format, in order to avoid the browser misinterpreting
If you are selling a high resolution image, uploading it using this form does not prevent you from uploading its thumbnail in the "Images" tab on the left.
Once you are done with the "Virtual Product" tab, you can edit all the other available tabs as if you would for a regular product.
You may wish to sell a pack of products made of several items. I.e.: a computer start-up pack composed of the computer itself, a monitor, and a printer. PrestaShop makes it easy for you to create a "pack" product and add other products from your catalog to this pack.
Packs enable you to simplify preparing orders. They also allow customers to take advantage of special prices and offers.
You cannot currently add combinations or virtual products to a pack.
You cannot add an existing pack within a new pack, or import the content of an existing pack into a new pack.
The process to create a pack is similar to the one for creating a regular product:
This will change two things:
You can add as many products as you would like to the pack.
You can remove a product from the pack simply by clicking the trashcan icon when you hover on it.
When you are creating a pack of products, PrestaShop needs to know how to handle the stock. In the "Quantities" tab, under "Pack quantities", you must choose one of the following options:
Once you are done with the "Pack" tab, you can edit the content of all the other available tabs as if you would for a regular product.
Watch our short video with 12 tips on how to create a great product page: