Table of content
Now that you have installed PrestaShop and that you are properly logged-in to your administration area, you must spend a good amount of time making sure every part of your future online shop is properly set up, secured, validated and ready for business.
While PrestaShop makes it easy for you to install it and build your business online, it cannot possibly be 5-seconds work: you are dealing with products, customers, and most importantly with real actual money that will be flowing from your customers to your bank account. We dare say you want to make sure nothing fails in the process of validating an order, have the products be found on your storage location, packaged, and shipped to your customers without a single glitch, or even without anything unpredicted happening without your knowledge.
We have created this chapter in order to help you make the best of your discovery of PrestaShop. Follow its directions to the letter, but be aware that you should read the whole guide in order to get a perfect grasp of your new online business tool!
Take the time to survey the Dashboard – that is, the first page you see when logging into your back-office. Not only does it present you with a summary of everything you need to know about your shop at any given time, along with quick links to the main action page, but as a first-timer in PrestaShop, it also gives you tips about what you should have a look at.
At the top of the back-office is a black bar containing a handful of links:
All along your daily activities administrating your shop, you will have to browse through the many pages and options of the back-office.
Each menu applies to a given set of tasks:
These are the default menus. Note that modules can add new menus, add new pages to the existing menus, and even new options to the existing pages.
Also, one menu is only available when the proper options are set:
In beta versions of PrestaShop 1.5, the multistore feature had its own menu, called "Shops". It has been moved to the "Multistore" page, under the "Advanced parameters" menu, and can be made available through the "General" preference page, by activating the "Enable Multistore" option.
This page gives you access to another new feature of PrestaShop 1.5, which enable you to manage several online shops with a single installation of PrestaShop. Learn more in the "Managing multiple shops" chapter of this guide.
All the default standard menus, including the "Stock" menu, are explained in depth in this user guide.
Let's now explore the content of the Dashboard itself. It can feel crowded to first-time user, but you will find it gives an excellent summary your shop's daily activities at a glance.
This column starts with a handful of quick links, which lead to some of the most useful pages at this stage of your exploration of PrestaShop. These buttons should help you get going with your daily task quicker, as they are some of the most accessed features of PrestaShop. Two partner banners close the section.
It ends with 4 boxes, two giving you information, the other two being links to external content.
The most interesting box at this stage is the "Configuration checklist" box, which displays the state of seven key settings that should be taken care of for a healthy shop, written in color which indicates their status: green for "OK", yellow/orange for "advice", red for "must be done". We will explore this box in details in the "Preparing your shop" section below.
The "PrestaShop Links" box gives you useful links to this very user guide (online edition), its paper edition and the documentation site itself, along with links to the community forums and the Addons website, where you will be able to buy and sell modules and themes.
The "PrestaShop News" box gives you the latest news about PrestaShop, from the official blog.
Finally, a box is dedicated to a message from our partners.
The right column is where the term "dashboard" takes its importance: this side of the Dashboard presents the user with the most important numbers pertaining to his shop's daily activities, along with a graph of sales and a list of the latest orders. Every time you log into your shop's administration area, you will be first and foremost looking at the evolution these numbers take. This is where you see your shop live and breathe.
You are now getting a pretty good idea of how complete PrestaShop can be, and the number of possibilities can feel overwhelming. This first chapter will therefore lead you through some basic actions to set up your shop before the big launch. A lot can be done before you launch your shop, but these steps are the essential configuration steps of any shop.
We'll consider that you are still within the first hour following your installation of PrestaShop, in a single-shop instance.
Deactivating your shop means making sure that no one can access it while you are busy making changes, creating products, settings prices and taxes, installing payment modules and a new theme, setting carriers... This is called putting your shop in maintenance mode.
In your back-office, go the "Preferences / Maintenance" page. This page features two simple settings:
If you are already decided on your theme and products, you can simply put your shop in Catalog mode. This means that customers can browse your shop, but no price will be displayed, and they won't be able to add anything to their cart until you disable the Catalog mode.
You can activate the Catalog mode by going to the "Preferences / Products" page, where it is the first option.
The default installation features a handful of products – mainly Apple products, along with a couple third-party accessories. Their only use is to help you explore the setup of a functional store. After you've learned the intricacies of the ties between products, categories, orders and customers, you should delete all these items in order to start your shop with a clean slate.
You must therefore delete all the default data, which means:
This means browsing through the many various screens of the back-office and deleting content one page after the other.
The iPod Touch from the default installation is tied to the sample order (made by sample customer John Doe), and thus cannot be deleted until the order is deleted.
Therefore, in order to delete this product, you first need to delete this sample order.
While deleting all this data takes only a handful of minutes, you might prefer to not have to do it at all. In this case, you can install your shop again and choose not to install the sample data during the installation process: simply relaunch the installer, and in the "Shop Configuration" screen, choose "No" for the "Install demo products" option. ONLY DO THIS IF YOU HAVEN'T CUSTOMIZED ANYTHING YET.
Note that you will also lose some useful content, such as the default contacts, administration profiles and CMS content, which you will have to recreate by yourself. In short: you'd be better off deleting the sample content by hand.
Now that you have a clean shop, you can start making it your own, and that implies setting everything up to your likings, starting with your personal information and your preferences.
You should pay attention to the following settings, most of which are important because they are displayed on the front-office.
Configuring a module is easy:
Where to find it
Defines your brand, most notably on search engines (Google, Yahoo!, Bing...).
"Preferences" menu, "Store Contacts" page, then in the "Contact details" section, click the shop name.
Defines your brand, visually and on your invoices.
"Preferences" menu, "Themes" page, "Appearance" section, then change the various default images to your logo.
Default shop currency
The currency in which you want to set the default price for your products.
"Localization" menu, "Localization" page, "Configuration" section.
Customer service info
Displayed in the front-office, right column.
"Block contact" module.
Displayed in the front-office, footer.
"Block contact infos" module.
Image displayed in front-office, left column.
"Block advertising" module.
The slider is usually placed front and center of the homepage, and therefore is a strong visual signature for your shop and products.
"Image slider for your homepage" module.
The content of static pages, such as "About Us", "Delivery", "Legal Notice", "Terms and Conditions", and "Secure Payment". Some of them have default content, which you should adapt to your business; some others are empty, and you should paste your own text.
"Preferences" menu, "CMS" page, then edit each page at will.
These are the most visible default settings on your front-end – at least with the default theme.
PrestaShop is able to work with many languages, both on the front-office and the back-office. Each back-office text-field is accompanied with a flag icon, which indicates the current language, and which you can click in order to choose another language in which to write that field's content.
By default, PrestaShop is only installed with one language: the one used when installing the software. You can easily enable more languages: open the "Localization" menu, choose the "Languages" page. It opens, with a table of all 5 available languages: English, German, Spanish, French, and Italian. The currently enabled language(s) have green check mark, while the others have a red "X". Click on any of the red "X" in order to enable its language.
You can enable all five languages if you think your shop needs them, but be aware that you will translate your content for all of the available languages: product name, description, tags; category name and description; static content (CMS pages); etc.
Only 5 languages are available by default. You can add more if you need. Find out how in the "Understanding Local Settings" chapter.
Should you have people helping you with your shop, be they your spouse, friends or paid employees, you should make sure to create an employee account for each of them, if only to know who is responsible for which action. The other advantage is that you can give them specific profiles and specific access rights to the administration pages: for instance, you might not want everyone to have access to your statistics, your invoices or your payment settings.
To create a new employee profile, go to the "Administration" menu, select "Employees", and click the "Add new" button. Fill in a name, such as "Martin Doe" or "Shipping handler", and save.
Now that you have a proper account, you should give it specific permissions, tailored to the profile's activity. A profile can be used for as many people as needed – but we do advise you to create one for each helping person.
To assign permissions to an employee profile, go to the "Administration" menu, select "Permissions", and select the profile you just created. A long list of permissions appears. By default, a new profile cannot do much. It is up to you to set exactly the parts of your shop which that employee profile should have access to. It can be a tedious task, but it is an important.
Your shop is meant to earn money, and this can only become a reality if you use at least one payment module. 16 modules are already available in the default install, which you can install and configure (from the "Modules" page under the "Module" menu, in the "Payments & Gateways" category), and create restrictions for them (in the "Payments & Gateways" page under the "Modules" menu). Many payment modules require you to first set up an account on the service they were built for.
See the "Payment" section of the "Making The Native Modules Work" chapter of this guide in order to learn about them all.
You can also install other payment modules, downloaded from the Addons marketplace: http://addons.prestashop.com/en/4-payments-gateways.
Check and bank wire are the only two payment methods which are enabled by default. If you choose to keep them, you need to configure them with your information: check order and address, account owner, bank details (IBAN, BIC, etc.).
These payment methods are configured through the "Bank Wire" and "Check" modules, which you can find in the "Payments & Gateways" category or the modules list.
Products sold on your shop must be shipped to your customers – unless you only sell downloadable products, in which case the "Shipping" menu will be of little use to you.
Whether you are sending your products yourself by mail, or you have set up a contract with a carrier, you should set this information within PrestaShop.
See the "Managing Shipping" chapter of this guide in order to learn about shipping and carriers.
Merchandise return is not enabled by default. If you want to allow your customers to return products and get a refund or a voucher, you can do it in the "Merchandise return (RMA) options" of the "Merchandise return" page, under the "Orders" menu.
Your shop should have its own theme in order to have a distinctive style, and therefore be more recognizable, separating it from the numerous other shops online.
There are many themes to choose from on the PrestaShop Addons marketplace: http://addons.prestashop.com/en/3-templates-prestashop.
You can also choose to create your own theme, or have it created for you by a developer. Refer to the online Designer Guide for help, at http://doc.prestashop.com/.
Once your theme is installed, you should explore it fully in order to know it by heart and be able to help customers out of a situation.
You can and should customize some of the theme's aspects, most notably its logo in various situations (header, mail, invoice, etc.). This is done using the "Themes" preferences page, which you can find under the "Preferences" menu.
PrestaShop comes bundled with more than a hundred modules. These are very varied: analytics, front-office features, payment, shipping... You should explore the available modules in full, in order to know which ones you might want to enable, and which you'd rather keep disabled.
See the "Managing Modules" and "Making The Native Modules Work" chapters of this guide in order to learn about them all.
You can also find many other modules on the Addons marketplace: http://addons.prestashop.com/en/2-modules-prestashop
Every time you activate and configure a module, make sure that it does work well within the confines of your theme, in case its features impact your shop's front-end.
This is described in details in the next chapter, "Adding Products and Product Categories".
If you haven't done this already, you should take the time to write the content for the various CMS pages which are either already available in your PrestaShop installation, or ones that you feel are needed.
Some pages already exist, but their content should really be triple-checked, as they can have a lot of impact on your shop's legal status, among other things.
The default pages are "About Us", "Delivery", "Legal Notice", "Terms and Conditions", and "Secure Payment". Some of them have default content, which you should update; some others are empty, and you should paste your own text.
To edit these pages, go to the "Preferences" menu, click the "CMS" page, then choose the page you want to edit, or create new ones.
You can create as many pages as you feel are necessary.
Now that you have product categories and CMS pages, you should arrange them in a logical and compelling way in the top menu.
This is done using the "Top horizontal menu" module: go to the "Modules" page, type "menu" in the module search form, and you should find the module. Enable it if it is disabled, then configure it: remove the pages or categories you deem unnecessary, add other pages, and move the content around, until you are satisfied with your menu's hierarchy.
Now that all is set and done, you can finally open your shop to the public.
Go the "Preferences / Maintenance" page, and change the two options:
Your shop should now be fully ready to receive its first visitors... and its first orders!