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? PrestaShop ???????? ????, ? ????????? ?????? ?? ????? ????. ???? ?????? ????? ??????? ? ??????? ???????? ??? ?????? ???? ???????: ??????????, ??????????, ????????? ???????, ?? ??? ???? ??????! ?? ????????????? ???? ??????? ?????????, ???????? ?????????, ??????????????, ? ????? ????????????? ??????????. ???? ??????????? ??????, ??? ????????? ????????????? ???????? ??????????? ????????? ? ??????? ???? ??????????.
????, ?? ?????????? PrestaShop ? ????-???????, ?? ??????? ????????? Apple.
? ?? ?????, ??? ???????? ???????? ????? ? ????? ?????? ???????? ???? ????????? ????? ?????, ??????? ????????? ???????????? ??? ?? ???? ? ???????????? ? PrestaShop (http://addons.prestashop.com/), ? ???? ??????? ?? ????? ????????????? ?????? ??????????? ????.
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??????? ?? PrestaShop ????? ????? ??????? ????? ????????? ? ???????????? ? ??????????? ??????????? ??????? ? ????? ?? ???. ??????????, ??? ????????? ???????? ?????????????? ???????? ??????????.
????? ??? ???????????? ??? ??????????? ?????? ??????? ? ??????? ?????????? ????? ???????? ??????, ??????? ?? ???????? ? ????? ?? ?????? “????????”.
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This block serves as a reminder of the products previously took interest in, and gives a shortcut back to these if he wants to pick them in the end.
?????????? ????? ?????????? ??? ?????? ?? ?????????? ??????????, ?????????? ?? ?? ???? ? ????.
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?? ?????????, ???? ???? ?????????? ???????? ?? ??????? ?? ??????????? ???? PrestaShop. ?? ?????? ???????? ????????? ????? ?????, ????? ???????? ?????????? ??????? ????? ?????, ??????? ???????? ??? ??????????? ????? ? ????? ????????.
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????? ???????? ?????? ???? ?????? ? ?????????. ?????? ???????????? ??? ???????:
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?????????? ????? ????????? ? ?????? ?? ?????????? ?????, ????? ?? ??? ?????????.
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???????? ??????? ???? ??????, ?? ????????????? ????? ? ??????? ??????? ? ??? ?????????: ???????????, ????????, ???????????, ???? ??????? ?????????, ? ????? ??????????? ???????? ?????????? ??????? ??????.
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?????? ???? ???????? ??????? ?? ?????????? ?????????? ????????. ?????? ??????? ? PrestaShop ???????? ??????? ?????? ??????? ???????? ?????? ? ??????? ??????????.
?? ??????? ?? “?????” ? ????? ????????, ?????????? ???????? ?? ???????? ????? ? ???????, ??? ?? (??? ???) ????? ????????? ???? ?? ???? ????:
The first step for a new customer to create an account is to enter his or her e-mail address in the form and validate. This will bring up the account creation page itself. Two blocks of information are necessary to fill in order to get an account:
Once registered, the customer is redirected to the "My account" page, where many options can be accessed: order history, credit slips, vouchers, and access to the previously entered information.
Among the available links is "Add my first address". This will be the default shipping address for this customer - there can be many more. |
Almost every page of your shop features an "Add to cart" button for the given product, and displays a quick summary of the cart's content. This makes it easy for customers to take the first step towards an order.
The whole process of buying a product on a PrestaShop site can follow different paths, but they all reach the same conclusion, which in e-commerce lingo is called the "conversion funnel": from the moment the cart is filled and the customer starts to check out, he or she has to progress through various validation screens until the order is validated and can be processed.
The purchase path is called a conversion funnel because this is where a lot of online shops lose clients due to overly long, complicated or numerous screens. Read more on Wikipedia: http://en.wikipedia.org/wiki/Conversion_funnel. |
This process starts when the customer clicks the cart summary's "Next" button, and always follows the same sequence of screens:
Two addresses are necessary for an order:
If the customer needs to have the order billed to an address other than the delivery one, he or she can deselect the "Use the delivery address as the billing address" box and either select an address from the currently registered ones, or create a new one. If an address turns out to be wrong, the customer can use the "Update" link to correct it. |
Check and bank wire are installed by default, but PrestaShop makes it easy to offer payment through PayPal, Google Checkout or other 3rd party providers. See the modules installed by default in PrestaShop's back-office, or check the Addons marketplace for even more modules: http://addons.prestashop.com/. |
Instant checkout When a non-logged visitor fills the cart with product and clicks the "Check out" button, the authentication page also features two additional sections: "Instant checkout" and "Delivery address". The idea of instant checkout (or guest checkout) is to allow visitors to buy products even if they do not wish to create an account. PrestaShop still needs essential information for delivery or payment purpose, but no password is ever requested. You can disable the guest checkout feature by going in the back-office, in the "Orders" preference page, "Enable guest checkout" option. |
One of the great features of PrestaShop is the ability to get a geolocalized list of all the physical stores to which the online shop is tied. If available (as it is in the demo shop), a click on the "Our stores" block will bring up a map with a search form and radius selector.
On this map, stores are indicated using the shop's logo. A click on that logo brings up a small pop-up, revealing the full address and phone number, as well as the business hours for the store, as indicated by the shop owner.
At the bottom of the page, a table lists the stores closest to the user's search.