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Understanding the Preferences

The preferences tab lets you configure and fine-tune some of your store’s details. We will now look over all of the functions in this section.

General

Clicking on the "Preferences" tab will directly take you to your store’s general settings.

Contact information

This preference page gives you access to your shop's identification details. Most of the fields are pretty self-explanatory.

Appearance

You can personalize your shop’s appearance with the “Appearance” tab. Note that it is in fact a redirect to the "Themes" sub-tab of the "Modules" tab.

The first section enables you to customize the theme's various logos and icons, and the breadcrumb separator (or "navigation pipe")

Click “Browse” to load an image from your computer.

A favicon is a small image that appears in the address bar of your browser and helps your customers find your store more easily amongst their list of favorites.

The navigation pipe is what PrestaShop uses to separate breadcrumb items, for instance "Music players > iPods > Ipod Nano".

The second section displays all the themes available on your server.

Select the theme that will be active on your shop by clicking the radio button, then confirm by clicking "Save."

The third and last section gives you a quick overview of the latest themes submitted to the PrestaStore theme repository

You can easily customized your shop with the various available themes. You can find them directly at: http://addons.prestashop.com/fr/3-themes-prestashop

SEO & URLs

SEO means Search Engine Optimization. It represents a set of techniques aimed at improving the visibility of a website on search engines. This section helps you improve the presence of your PrestaShop store on web searches, and therefore reach more potential customers.

URLs are Uniform Resource Locators, or simply put, the online address of a web page. By default, they are rather uninformative to both the customer and search engines: an URL such as http://www.myprestashop.com/product.php?id_product=2 doesn't help know at first glance what the product on that page. Friendly URLs are the way to achieve that, and get for instance http://www.myprestashop.com/2-music-players/27-ipod-nano-green.

A product's friendly URL is set on its own configuration, as explained on the "Adding Products and Product Categories" chapter, in the "Listing Your Product" section. The "Create a Category" section also mentions how to create friendly URLs for product catégories.

But there are individual "static" page (or "CMS pages") in your PrestaShop install that might just as well profit from some friendly URL. This tab presents you with a list of these CMS pages, and enables you to edit their friendly URLs.

WARNING: Friendly URLs only work with a server setup that supports URL rewriting. Make sure to check that yours does (ask you host!), as it can make your shop completely unavailable to customers if you enable friendly URLs and the server does not support it!

Adding a New Friendly URL

Click the "Add New" link to reach this form:

This forms presents you with a handful of fields:

URLs Setup

At the bottom of the "SEO & URLs" tab is the following form.

Here you can view and edit some of the default server settings. Most of the time, you shouldn't touch the first four fields (PS directory, Homepage file, Homepage file, Shop domain name for SSL) with knowing exactly what you are doing. One mistake could break your shop.

Change the "Friendly URL" radio buttons settings if you know that your server can support URL rewriting. If not, leave it at "No". Likewise, only change the "Automatically redirect to Canonical url" radio buttons settings if you know what you are doing. Canonical URLs are excellent ways to to improve SEO, as they help avoid duplicate content on your shop (more than one URL for the same actual content).

Products

This sub-tab contains a slew of preferences pertaining to how your products are to be handled and displayed by PrestaShop.

E-Mail

At the end of the checkout process, a client can leave a message. He can choose whom to send it to by selecting from the drop-down menu.

Under the "Email" sub-tab of the "Preferences" tab, you can configure PrestaShop to send emails to your customers. However, we advise that you consult your web host before modifying this feature.

Your shop sends many messages throughout all the steps of registration or placing an order. Here, you can configure how these messages will be sent. By default, it is advisable to use the first option of sending information to "Use the PHP mail() function”.

In the event that this does not work, then use the second option. In this case additional fields appear.

Once you have configured emails using one of the two methods, enter your email address in the field labeled “Test your email configuration” then click “Send a email test at”.

Now check the inbox of the address provided to verify that you received the test mail. If you have not received it, please modify your configuration. The configuration information can be provided to you either by:

Your web host can tell you whether or not your username is mandatory, as well as the password information, and the encryption to use.

For example, in the case of GMail (the email service offered by Google), enter the following information:

Aliases

When customers make a request using your shop’s internal search engine, they may make mistakes in spelling. If PrestaShop does not display the right results, the "Alias" feature can address them. You'll be able to take words containing spelling errors, and point them to the real products sought by customers.

Firstly, to find spelling errors often typed by your users, go to the heading "Shop search" sub-tab under the "Stats" tab. You can see the words typed by your customers as well as the most frequent errors. Take the most frequent ones, and add them to your list of aliases, in order to point user to the correct product.

To create a new alias, click on “Add New”. The form below will appear:

For instance, let's say your visitor frequently "player" as "palyer" and "plaier". You can create an alias for each of these typo, which will match the word "Player". Once all of your words are configured click "Save" to confirm.

We also invite you to consult the section on meta tags, to better understand how to display products based on words typed by your customers. See Configuring product description on page 25 and Tags on page 47.

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