**Table content**

One of the greatest aspects of PrestaShop is its unrivaled power in digging up information on customer behavior. Let's see how this is done.

Throughout this section, the manual will succinctly explain the utility of different statistics. By clicking on each of the categories at your disposable in the sidebar of the "Stats" tab, a complete explanation is given, enabling you to understand the data given to you, and pull out the information you want in order to improve your store and your turnover.

**Visits and Visitors**. This page gives you statistics on

visitors to their site and the number of times they visit.

The greater the number, the more popular your site is.

The graph helps you understand the behavior of your

visitors. Basically you will see how many visits your site

has, and you can compare it to the number of visitors

(PrestaShop can recognize when the same visitor visits

your site multiple times, hence why the number of

visits will be much higher than the number of visitors).

The greater the difference between the two numbers,

the more you are succeeding in creating a faithful base

of clientele.