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Administrar el Back-Office

El menú "Administración" contiene un conjunto de páginas de preferencias con parámetros específicos: estas a diferencia de las vistas anteriormente, les presenta opciones que afectan   al funcionamiento interno de su tienda , e incluso a su propio negocio. En efecto, estas páginas le permiten establecer cómo debe funcionar el software PrestaShop, y cómo usted y su equipo deben utilizarlo.

Preferencias

La página de administración "Preferencias" contiene opciones generales y ajustes concernientes a la manera en cómo PrestaShop trabaja. Esta tiene cuatro secciones:

General

Esta sección presenta los ajustes más generales:

  • Comprobar automáticamente las actualizaciones de los módulos. Novedad en Prestashop 1.5. Puede pedirle a PrestaShop que compruebe regularmente si hay nuevas versiones de los módulos disponibles en el sitio web de Prestashop Addons. Si así fuera, la página "Módulos" mostraría un botón "¡Actualizalo!".
  • Comprobar IP en la cookie. Esta es una medida de seguridad adicional: puede pedirle a PrestaShop que compruebe si el usuario viene de la IP almacenada en la cookie de su navegador.
  • Tiempo de vida de la cookie de Front OfficePor defecto, la longevidad de una cookie PrestaShop es de 480 horas (20 días). Puede reducir esta longevidad si piensa que la seguridad de su tienda depende de ello.
  • Tiempo de vida de la cookie de Back Office. Por defecto, la longevidad de una cookie PrestaShop es de 480 horas (20 días). Puede reducir esta longevidad si piensa que la seguridad de su tienda depende de ello.

Cuota de subida

Esta página le permite definir el tamaño máximo de los archivos que puede subir su propio equipo - este límite no es el de sus clientes, por lo tanto no afecta a ellos.

Se le presentan tres opciones, la primera más general y las dos siguientes  más específicas:

  • Tamaño máximo de los archivos adjuntos. El valor predeterminado se toma directamente de la configuración de su servidor, pero se puede bajar si es necesario.
  • Limite de subida de archivo. Si vende productos virtuales (servicios, reservas y productos descargables), esta opción le permite limitar el tamaño de los archivos que su equipo puede subir  – y en consecuencia, el tamaño del producto. Planifique bien su uso, con el fin de no entorpecer el trabajo a algún miembro de su equipo que necesite subir un archivo de mayor peso.
  • Limite de subida de imagen. Del mismo modo que en la opción anterior, puede limitar el tamaño de las imágenes que usted o su equipo suban a su tiendaEsta opción puede servir como recordatorio a los miembros del equipo para que reduzcan el tamaño de las imágenes, ya que a menudo no es útil cargar imágenes con un tamaño superior a 600x600 (los que suponen aproximadamente 200 kb cuando están debidamente comprimidas). Diríjase a la página de preferencias "Imágenes" para establecer los diversos tamaños imágenes que su tienda debe utilizar. Esto tiene el beneficio añadido de ahorrar espacio y ancho de banda en el servidor, así como de evitar sobrecargas al procesador (ya que PrestaShop redimensiona las imágenes cargadas, creando la miniaturas, u otros formatos especificados).

Ayuda

Para ayudarle con su uso diario de PrestaShop, el equipo de desarrollo ha añadido algunos trucos y consejos dentro de la interfaz.

You can have them displayed using one of these two options:

  • Cajas de ayuda del BackOffice. Esta opción mostrará cajas de color amarillo con información de ayuda, en las secciones más complejas.
  • Ocultar los consejos de optimización. Esta opción mostrará una sección con sugerencias de configuración en la página principal del back-office .

Notificaciones

Las notificaciones son globos de ayuda emergente de color rojo con un número en su interior, que se presentan en la parte superior de cualquier página de la administración, justo al lado del nombre de la tienda . Estas muestran el número de nuevos elementos desde la última vez que hizo clic.

Puede optar por no recibir ciertos tipos de contenido:

  • Mostrar las notificaciones para los nuevos pedidos. Al hacer clic en esta notificación, la interfaz mostrará el número de pedidos recientes, su importe total y los nombres de los clientes. Desde aquí, puede abrir una sóla página de cualquiera de los nuevos pedidos, o abrir la página "Pedidos" para obtener el listado completo.
  • Mostrar notificaciones para los nuevos clientesAl hacer clic en esta notificación, la interfaz mostrará los nombres de los usuarios registrados desde su última verificación . Desde aquí, puede abrir una sola página de cualquiera de los nuevos clientes, o abrir la página "Clientes" para obtener el listado completo.
  • Mostrar las notificaciones para nuevos mensajesAl hacer clic en esta notificación, la interfaz mostrará la dirección de correo electrónico de las últimas personas que le enviaron un mensaje utilizando el formulario de contacto de su tienda. Desde aquí, puede cualquiera de estos nuevos mensajes, o abrir la página "Servicio al cliente" para obtener el listado completo.

Acceso rápido

PrestaShop ofrece accesos rápidos y directos a las páginas más importantes, a los que puede acceder desde el menú "Acceso rápido", situado en la parte superior derecha de cada página del panel de administración (justo al lado del nombre de usuario).

La página de administración "Acceso rápido" le permite crear accesos directos personalizados, para facilitar la navegación a las zonas de administración más relevantes y utilizadas por  usted y su equipo.

La página muestra todos los accesos directos que han sido creados. Por defecto, estos son:

  • Inicio. Takes you to the home-page of your back-office.
  • Mi tienda. Takes you to the home-page of your shop. This is akin as clicking on the "View my shop", located at the top right of the back-office.
  • Nueva categoría. This special link takes you directly to the category creation form.
  • Nuevo producto. This special link takes you directly to the product creation page.
  • Nuevo cupón. This special link takes you directly to the voucher/cart rule creation page.

Pages that open in a new tab/window will have a green mark in the "New window" column.

You can create as many shortcuts as needed – just do not overdo it, obviously, since this would render the "Quick access" menu slower to read.

Let's create a shortcut the order creation page, from which you can create a new order, and even add new customers and their addresses on the fly.

As usual, clicking the "Add New" button takes you to the creation form:

  • Name. Give the shortcut a unique name. Make it short and descriptive.
  • URL. Indicate the page's address. Here is how you can use even pages with complex links as quick links:
    1. While keeping the link creation page open, go to the "Orders" page under the "Orders" menu in a new browser tab.
    2. Copy its web address from the browser's address bar. For instance, http://www.myprestashop.com/admin/index.php?controller=AdminOrders&token=f326b0419984706791c03f7e96599147.
    3. Remove the whole &token=xxx part and keep the important bits (i.e., do not keep the domain and admin folder). In our case: index.php?controller=AdminOrders.
    4. Paste the result in the "URL" field of the creation form.
  • Open in new window. Indicate whether you want to have this tab open in a new window or not. In general, link to the back-office should be kept within the same tab/window, and links leading outside of the back-office (front-office, other site altogether) should open in a new window/tab.

Note that you absolutely can create links to other websites, for instance your PayPal account or your webmail. Simply paste the complete URL in the "URL" field, including the http:// prefix.

Employees

The "Employees" administration page lists all the user accounts that have access to your shop's back-office. By default you will find the account that was created during the store's installation, which is automatically set as SuperAdmin. The SuperAdmin has access to all of PrestaShop's features without restriction.

You should make sure to create a new employee account for every actual employee that has anything to do you with your online business. This means that you should never have a general use account that everyone can use, because you need to keep track of who did what on your shop. Indeed, employees can edit orders, accept payments and refund customers, and you need to know who did what. Having a personal administration account for each employee is a good way for you to ensure that your team manages your shop responsibly.

Adding a new employee

The "Add New" button takes you to the employee creation form.

It has a dozen settings:

  • First name and Last name. The name does not appear to customers, but is very helpful when you need to know who did what on your shop.
  • Password. Try your best to not make it obvious. You do not want an employee's account to be used by unknown people.
  • E-mail address. If allowed to, the employee will receive customer's e-mails and PrestaShop's notifications on this address. It is also used as the account's login identifier.
  • Admin panel color. A bit of a cosmetic setting, which can serve as a reminded of which account you are currently logged with. For instance, you could make it so that SuperAdmin accounts have green background color, while logisticians or friends use a yellow color. When you log in using one of your company's computer, this helps you know right away which account (or type of account) you are using, and decide whether you should use it or switch to another.
  • Default page. You can decide which page the user sees right after logging-in. This could be the stats page for SuperAdmins, and the orders page for salespersons.
  • Back Office width. By default, PrestaShop's back-office interface is as wide as your screen allows. When you have a really wide screen, this can prove a problem. Use this setting to limit the interface's width to a given size, in pixels.
  • Language. The default language, since your business might be done in English, but your logisticians might be from another country. Make sure to add the necessary languages, using the "Languages" page under the "Localization" menu.
  • Theme. The back-office of PrestaShop can use a different theme than the default one. You can choose which one to use here.
  • Show screencast at log in. When enabled, PrestaShop will display a welcome video on the back-office home-page, which tells about the improvement and features of your current version of PrestaShop.
  • Status. You can temporarily and definitively disable an account. This enables you to create temporary accounts, for instance when you need help during the holidays or the shopping season.
  • Profile. It is very important that you assign a correct profile to each employee account. A profile is tied to a set of permissions and access rights, and you should get to know the existing ones, listed in the "Profiles" page under the "Administration" menu (see below for more information). The profile determines which part of your shop's back-office the employee has access to; for instance, when the employee logs in, only the pages/menus that have been configured as accessible to his or her profile will be displayed. This is a very important setting.

Employees option

The section at the bottom of the "Employees" page, right below the employees list, has two options available:

  • Password regeneration. Enables you to set the frequency at which an employee can change his or her password.
  • Memorize language used in Admin panel forms. If enabled, enables employees to save their own default form language.

Profiles

PrestaShop enables you to assign specific duties and rights to each employee who helps you manage the online shop. For example, the administrator will have access to the entire store, without restriction, while an employee can only have access to the catalog or orders.

By default, PrestaShop has 5 profiles ready to use:

  • SuperAdmin. The highest rank. It has all the rights and can access everything on the PrestaShop installation.
  • Administrator. Can do and view pretty much everything, apart from CMS content, shop URLs, price rules, multistore setting, and couple other pages. Only trusted employees should have access to this profile.
  • Logistician. Those in charge of packing and sending orders. Can only access the orders, shipping and stock management pages, and part of the catalog and customer pages.
  • Translator. Those who are tasked in translating your shop's textual content. Can access products and categories, CMS content and the "Translations" page.
  • Salesman. Your salespersons, if any. In addition to the translator's access rights, can also access the customer pages, the modules and webservice, and some stats.

You can see the details of the access rights by reviewing each profile in the "Permissions" page (see below).

The SuperAdmin profile cannot be deleted, only renamed.

Adding a new profile

You can add as many profiles as needed.

Adding a new profile is pretty straightforward: simply click the "Add new" button, enter a unique name for the new profile, and save.

The more complex part comes when setting the new profiles access rights. This is done in the "Permissions" page (see below).

Permissions

Permissions are the central part of PrestaShop's profiles. They enable you to see very precisely what an employee account can and cannot do on your shop.

The "Permissions" administration page is built using tabs:

  • On the left of the screen, as many tabs as there are available profiles.
  • On the remaining right of the screen, PrestaShop display the clicked profile's permissions. This tab contains two tables, side by side.

When you click any profile (except SuperAdmin), the two tables appear to give you access to their criteria:

  • On the left, menu-related permissions: you can decide what the profile can do with menus. In effect, you could prevent a profile from editing the content of a page, or even hide the menu entirely.
  • On the right, module-related permissions: while you might allow some profiles to see the available modules, you might prefer that only the most trustworthy employees should be able to configure some key modules.

For each of the menu criteria, you have 5 options:

  • View. Employee can view information.
  • Add. Employee can add new information.
  • Edit. Employee can change information.
  • Delete. Employee can delete information.
  • All. Enable all the above options for the current row.

Meanwhile, the module criteria have only 2 options:

  • View. Employee can view the module's configuration.
  • Configure. Employee can configure the module.

The SuperAdmin permissions cannot be changed: the profile simply has all the rights for every criterion.

Setting permissions for a new profile

For this example we will create a new profile, "Order Preparer". First create the profile in the "Profiles" page, by filling the "Name" field. As soon as it is saved, it appears in the list of profiles.

Then you need to assign permissions to this new profile. Go to the "Permissions" page, and click on the tab for the new profile: the list of criteria appears. By default, a new profile has access to none of the back-office pages, and can only view the impact of some modules on the back-office (for the pages he or she has permissions to view).

You have two ways to fill the criteria, depending on the limits or freedom you want the profile to have:

  • Click the permission checkboxes one by one until it has enough access rights to get the job done.
  • Have all the checkboxes checked, then remove permissions one by one until it has only the ones necessary.

You have two ways to have checkboxes checked in batches:

  • Per column: at the top of each column, a checkbox makes it possible to have all of the column's checkboxes checked at once. Unchecking it unchecks all the currently checked boxes.
  • Per row: if you click on the "All" checkbox for a given row, all the checkboxes this row will be checked. Unchecking it unchecks all the currently checked boxes.

You can then uncheck selected rows rather than spending time checking each needed rows one by one.

To avoid mistakes during the configuration of your permissions, PrestaShop automatically saves your settings every time you make a change. This means you do not have to click any "Save" button. Once you have assigned the profile its rights, you can return to the "Employees" administration page and start assigning that new profile to the employees who need it.

Menus

PrestaShop's back-office menu organization is not set in stone: while the default arrangement is built in order to have the most useful pages readily available, you might have a different opinion, and may want to change the organization, in part or in full.

This administration page enables you to move, edit, disable and even create pages.

Moving menus

Menus can be moved directly from the list. You can either click on the arrows in the "Position" column, or drag the row itself and drop it in the position you want it to have. As soon as you drop the row, PrestaShop saves the location automatically. You can drag the row when the mouse cursor is over the "Position" column.

You can disable a menu simply by clicking on the green checkmark in the "Enabled" column. Note that this will disable the menu for all back-office users. If you want to hide a menu from a specific set of users, edit their profile's permissions, in the "Permissions" administration page.

Moving pages

To access a menu's pages, click the "+" icon on the right of the row. A new list appears within the main list, with the same columns.

Pages can be moved within a menu directly from the list. You can either click on the arrows in the "Position" column, or drag the row itself and drop it in the position you want it to have. As soon as you drop the row, PrestaShop saves the location automatically. You can drag the row when the mouse cursor is over the "Position" column.

You can also move a page to a different menu altogether. This cannot be done directly from the list; you must open the page's editing form, where you will find the "Parent" option. Change that option to another menu name, save your changes, and when returning to the "Menus" page, the page will have moved menu.

You can disable a page simply by clicking on the green checkmark in the "Enabled" column. Note that this will disable the page for all back-office users. If you want to hide a page from a specific set of users, edit their profile's permissions, in the "Permissions" administration page.

Creating a new page or menu

Click on the "Add New" button to reach the page creation form.

This form has a handful option, some of which might prove complicated:

  • Name. Give it a unique name, because it will serve as an internal identifier.
  • Class. In short, a PrestaShop back-office page is based on specific internal PHP files, which are called "admin controllers", and are most often stored in the /controllers/admin folder of your PrestaShop installation. When creating a new page, you must know which controller to target, and most importantly the name of its class – which is the name of its PHP file.
    For instance, if you want to create a page displaying PrestaShop's backup administration page, you must first find its controller name (in this case, AdminBackupController), and copy it in the "Class" field.
  • Module. In some cases, the administration controller for which you want to create a page comes from a module. In that case, you must also indicate the identifier for the module (in most cases, its folder name) and copy it in the "Module" field, in lowercase. This way, PrestaShop will know that it should not look for the controller in the /controllers/admin folder, but rather in the /modules/NAME-OF-THE-MODULE/ folder.
  • Icon. You can use any 16*16 icon; for instance, the excellent and free FamFamFam Silk icon set: http://www.famfamfam.com/lab/icons/silk/.
  • Status. You can disable a page at any time, but do note that it affects all the back-office users.
  • Parent. You can choose any menu, but for consistency's sake, make sure to pick one to which the page you are creating is relevant.

If you want to create a new menu page, choose "Home" as the parent.

Merchant Expertise

New in 1.5.4.

This page is generated by the module of the same name. It was specifically designed to help PrestaShop users keep track of their progress as e-merchants, see how much they’ve grown and progressed over the days, months and years. It is installed by default.

This module adds system of badges and points, broken down into three levels, all of which are integral to success in the e-commerce world:

  • Features. Your use of key e-commerce features such as Site Performance, Catalog Size, Employees and SEO.
  • Achievements. Your completion of specific key e-commerce goals such as number of Customers, Orders and Revenue.
  • International. Tracks your presence in key International Markets such as the Americas, Oceania, Asia, Europe, Africa and Maghreb.

The more progress your store makes, the more badges and points you earn. There is no need to submit any information or fill out any forms. We know how busy you are; everything is done automatically. Use this tool to drive your business, view your progress and reflect on your great achievements.

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