Stats
Most of these create a new section in the "Stats" page of your PrestaShop installation. Many are installed by default. Therefore, if some of PrestaShop's statistics are not useful to you, you can disable them here. Note that stats are also resource-consuming tools; therefore, if your server is slow or has little disk space, you should limit your stats options to the bare essentials.
Many of these modules are described in detail in the "Understanding Statistics" of this user-guide. In this section, we will only describe the ones that are not enabled by default.
Analytics for eCommerce - Jirafe
This module cannot be tested in a local installation of PrestaShop: you must activate it from an online server.
This module uses the Jirafe 3rd-party service: http://jirafe.com. It gathers data that are then sent and analyzed by Jirafe, which is a data analysis tool that has been perfected for e-commerce, with the goal of helping you improve your conversion rates, optimize your marketing spending, and have better success on social networks.
The module creates a new page in the "Stats" menu, named "Jirafe analytics". From this page, you get access to all the statistics that have been analyzed by Jirafe since you installed the module.
Jirafe is only free for the 30 days, after which you must pay a monthly fee, depending on your number of visitors. See https://jirafe.com/dashboard/signup.
Best manufacturers
This module adds a "Best Manufacturers" option to the list of available statistics.
In effect, the module enables you to have a better view of which manufacturer's product are the best-selling on your shop. In return, you might want to more frequently restock with the products from the best manufacturers.
Geolocation
This module adds a "Geolocation" option to the list of available statistics.
At first launch, you will have to update the location of many of the missing countries (mostly the lesser known ones). This will help the module locate your visitors. Simply click on the country's name, and indicate where it is on the map.
Google Analytics (ganalytics)
This module makes it easy for you to install a Google Analytics script on your shop. You will then be able to enjoy the statistics tools offered by Google.
You must have a Google Analytics account to make this module work. You can create one on http://www.google.com/analytics/.
Once you have one, follow the Analytics instructions to create a profile for your shop. You will receive a unique identifier. Use it in the module's "username" field and save it. Google Analytics will start gathering statistics about your visitors.
Do read all the instructions provided by the module.