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While the shop owner can change the front-office theme at any time, thanks to the wealth of themes that are available on the PrestaShop Addons website (http://addons.prestashop.com/), we will base this chapter on the default theme only.
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This is called a conversion funnel because this is where a lot of online shops lose clients due to overly long, complicated or numerous screens. Read more on Wikipedia: http://en.wikipedia.org/wiki/Conversion_funnel . |
This process starts when the customer clicks on either the cart block's "Check out" button (on any page) or the cart's summary's "Next" button (on the Cart page), and always follows the same sequence of screens:
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