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  • Browsing the front-office

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As a shop owner, you should know your front-office like the back of your hand, not only because you owe it to yourself to know your shop in inside and out, but also because you need to understand what your customers face, the number of pages and clicks they go through during a typical buying sessions, where they might get stuck and how to help them out, etc.

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PrestaShop comes with a default theme, which uses shades of gray on a white background. This simple design was purposefully done is intentional, in order to be adaptable to just about any line of business: cars, photographs, antiques... anything, or anything at all! It was designed to be easy to browse, ergonomic and standard-compliant. It is complete, has been heavily tested by thousands of shops, and has proven its value.

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While the shop owner can change the front-office theme anytimeat any time, thanks to the wealth of themes that are available on the PrestaShop Addons website, we will base this chapter on the default theme only.

Note that we here are describing the default theme with its default settings and modules. Activating other modules , or obviously using another theme, can dramatically change the shopping experience.

Navigating the shop

Whether he your customer arrives on the front page by typing the shop web addresses or lands on a sub-page through a search engine, the customer he or she will always have many options to navigate through the catalog.

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The header is a thin bar of content, accessible from any of the front-office pages. It contains some several essential tools and links, which apply to the whole shop:

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