Table of content
|Table of Contents|
Browsing the front-office
Customers can register to your shop's newsletter directly using this form. Afterwards, the newsletter itself is entirely managed by you; PrestaShop does not handle the transmission of e-mails to the customers.
The "Newsletter" module enables you to generate a .CSV file of all the registered customers and their e-mails, and you should be able to import that CSV file in any e-mailing system.
The right column
The default theme's right column hardly ever changes in the course of the shopping experience.
These blocks are always available, from any page, in the default theme.
Having your hotline phone number available from every page of your shop is essential.
This is where the magic happens. The middle central section changes constantly in response to the customer's choices.
- Main thumbnail on the left.
- Name and description in the middle central section.
- Price, availability, "Add to cart" button and link to the product's page on the right.
- Your personal information. Everything that can uniquely identify the customer: first name, last name, e-mail (already entered), date of birth.
Customer data privacy. When registering to PrestaShop, the visitor has to agree to your data privacy. It is up to you write it, as it will legally bind you and your customers' data.
You can change the content of the customer data privacy warning section by changing the configuration of the "Customer data privacy block" module (from the "Modules" page). Make sure to change it for all the available languages.
Once registered, the customer is redirected to the "My account" page, where many options can be accessed: order history, credit slips, vouchers, and access to the previously entered information.
Among the available links is "Add my first address". This will be the default shipping address for this customer - there can be many more.
If the customer only has one registered address, it will be used both as the shipping and the billing address. During the order process, the customer can choose to use a different address for the billing addess, and create that new address on the fly.
Buying a product
Almost every page of your shop features an "Add to cart" button for the given product, and displays a quick summary of the cart's content. This makes it easy for customers to take the first step towards an order.
- (if the visitor is not logged in) The authentication screen, where the visitor can either go to the account creation page, or log in.
The delivery address page. If the user account has no registered address, the customer is directly taken to the address creation form.
Two addresses are necessary for an order:
- The delivery address, where the order should be sent.
- The billing address, which should be the one that is tied to the payment method.
If the customer needs to have the order billed to an address other than the delivery one, he or she can deselect the "Use the delivery address as the billing address" box and either select an address from the currently registered ones, or create a new one.
If an address turns out to be wrong, the customer can use the "Update" link to correct it.
- The shipping page.
This is where the customer can choose from different shipping- and packaging-related options:
- Agreeing to the shop's terms of service is a requirement.
- Depending on what the shop can offer, the customer may be able to choose recycled packaging and gift-wrapping (with an optional gift note)
- The customer MUST choose a carrier in order to reach the next step.
The payment page.
The customer can choose many payment options, depending on what the shop owner has set up. The customer clicks on the chosen method and depending on the method, is either sent over to the chosen third-party handler or continues to one of PrestaShop's pages where he or she can enter the needed details, such as a validation before displaying check or bank wire information.
Check and bank wire are installed by default, but PrestaShop makes it easy to offer payment through PayPal, Google Checkout Hipay or any other 3rd party providers. See the modules installed by default in PrestaShop's back-office, or check the Addons marketplace for even more modules: http://addons.prestashop.com/.
- Once the customer has validated everything, the summary page is displayed.
It begins with "Your order on (name of the shop) is complete". Depending on the chosen method of payment, some final information should be provided to the customer, along with a notification that a confirmation e-mail has been sent and a link to the customer support page. The customer must click on the "I confirm my order" button in order to have it validated
At the bottom of the page, a table lists the stores closest to the user's search.