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The "Preferences" menu enables you to configure and fine-tune some of your shop's details. These include a lot of different aspects of the shop, from technical settings to the shop parameters are centered around the customer's shopping experience. Therefore, all of the Preferences options should be carefully examined, and you should consider each option, as enabling or disabling any of them can have a real impact on your shop, and ultimately, your salesThis is where you will define all the options regarding your customers, the orders and the general behavior of your shop. Check each of these pages before launching your shop: there are lots of choices you need to make before going live and each one can impact your customers' experience in a way.

This chapter contains the following sections: