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Even if you do not have a CDN server, you can use the media server feature to have the customer's browser download more files at a time, thus making the whole page loading process faster:

1. Configure your web server to have virtual subdomains, such as images1.example.com, images2.example.com, and images3.example.com, pointing to PrestaShop's main folder.
2. In your back - office's Performance page, set each "Media server" field to these virtual subdomains.

Once this is in place, PrestaShop will load your images from either of these subdomains. In effect, images will come from the some folder (the main one), but the browser will open several more connection threads to your web server than it would by default, thus making the whole page load faster.