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PrestaShop comes with a default theme, which uses shades of gray on a white background. This simple design was purposefully done in order to be adaptable to just about any line of business: cars, photographyphotographs, antiques... anything! It was design to be easy to browser, ergonomic and standard-compliant. It is complete, has been heavily tested by thousands of shops, and has proven its value.
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Note that we here are describing the default theme with its default settings and modules. Activating other modules, or obviously changing using another theme, can dramatically change the shopping experience.
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Categories, tags, manufacturers, search, specials, best sellers , or new products: PrestaShop has many path to a product, but in the end the customers is given a familiar listing of products, within the chosen context.
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Indeed, provided the product's information are is complete and consistent, the comparison page will display with a row for each comparable feature. This is immensely useful, particularly for products with technical differences.
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This is where all the information entered by the shop owner are is available to the user. Depending on the theme design, a product page can be very thorough, with extension information, or simply present the most essential facts. The default theme is typical in that its most prominent feature is the product images, with a scrolling tool below it.
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A detailed pricing is then displayed below, comprising the order's total cost with tax and shipping, and with if the case may be, an indicator of the voucher that was used. Further below, the available addresses are displayed.
Clicking "Next" starts the check-out process.
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Because it is one of the main source sources of lost customers for online shops, PrestaShop makes it really easy and straightforward to create a customer account.
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The first step for a new customer to create his account , is to enter his e-mail address in the form and validate. This will bring him to the account creation page itself. Two blocks of information are requested necessary to fill in order to get an account:
- Personal information. Everything that can uniquely identify the customer: first name, last name, e-mail (already entered), date of birth.
- Your address. This will be the default shipping address for this customer - he can have many more, but it's better to ask for one now rather than have him create one while confirming the order, and risk losing a sale.
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