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- Reduce the number of steps (delivery addresseaddress, payment page).
- Display the errors in a distinct color.
- Payment page:
- if the visitor uses a credit card, warn them that they will be redirected to your bank's secure server. For instance, add a little padlock icon, with an explanation
- if she chooses to pay by check (or any other offline payment method), clearly mention what to do next: amount, address, etc.
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