Where to find it
Defines your brand, most notably on search engines (Google, Yahoo!, Bing...).
"Preferences" menu, "Store Contacts" page, then in the "Contact details" section, edit the "Shop name" option.
Defines your brand visually. The default logo says "YourLogo" as an incentive to use yours.
"Preferences" menu, "Themes" page, "Appearance" section, then change the various default images to your logo.
Default shop currency
The currency in which you want to set the default price for your products.
"Localization" menu, "Localization" page, "Configuration" section.
Customer service info
A block presenting the phone number for your customer service, and a button to send you an e-mail.
"Contact block" module.
Company info /
A block presenting your contact address, the phone number for your customer service, and a link to send you an e-mail.
"Block contact info" module.
A block presenting an image with a link to another site.
"Advertising block" module.
The slider presents several images, scrolling one after the other. It is a strong visual signature for your store and products.
"Image slider for your homepage" module.
The content of static pages, such as "About Us", "Delivery", "Legal Notice", "Terms and Conditions", and "Secure Payment". Some of them have default content, which you should adapt to your business; some others are empty, and you should paste your own text.
"Preferences" menu, "CMS" page, then edit and create pages at will.
A block presenting three links: your company's Facebook page, your company's Twitter account, and the RSS feed for your company's blog (or "current events" site).
|"Social networking block" module.|
|Top menu||The top of the default theme uses a top menu to indicate categories that the visitor can go to, as well as links to other locations – for instance, the default installation has a "Blog" link which sends the use to the official PrestaShop blog.||"Top horizontal menu" module.|
|Homepage content||The default theme contains a lot of demo content: texts, images, links, etc. If you intend on using that theme for your own store instead of buying your theme, you should make sure to remove all the default content first.||"Theme configurator" module: this module handles a lot of things on your theme. Mainly, it enables you to switch some feature off and on (social sharing buttons, top banner, payment logos, etc.), and perhaps more importantly, it lets you easily add/change images on your home-page.|
"Custom CMS information block" module: this module helps you manager the two last blocks at the bottom of the home-page, right before the footer: the "Free shipping etc." one and the "Custom block" one.