- Shop name. The name is public: customers will see it in many places, such as the site title or the e-mail email references. Make sure to make it clear that it describes this specific shop.
- Shop Group. A shop can only belong to one shop group. Also, it must belong to a group: it cannot exist outside of a shop group – even if it's the only shop in that group.
Note: you will not be able to move the shop to any other group if you create it within a shop group which has any of its three options enabled ("Share customers", "Share available quantities to sell" or "Share orders").
- Category root. While your main shop has the catalog root as its category root, any other shop can either use the same root, or use any category of the catalog as its root – in effect using a sub-set of the main catalog as its own catalog.
- Associated categories. In addition to being able to limit a shop's catalog to a sub-set of the main catalog (see the "Category root" option above), you can choose to only make some sub-categories of the main category available in this new shop.
- Theme. You can use any of the available themes as the theme for this shop. In effect, this makes it possible for you to have the very same catalog available in two completely different shops, with a different theme, URL or even prices.