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Understanding Statistics

Statistics are not akin to "lies and damned lies", contrary to the popular saying. The number PrestaShop provides you with are rock-solid information which you can rely on to improve your shop, change the way products are presented or adapt their prices, remove products that don't sell or simply push forward those that do. All this and more can deduced from the data that PrestaShop automatically gathers for you, and which is presented in a dozen of entry points, with graphics and data helping you to make a decision.

One of the greatest aspects of PrestaShop is its unrivaled power in digging up information on customer behavior. Let's see how this is done.