Page History

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The first step for a new customer to create an account is to enter his or her e-mail address in the form and validate. This will bring up the account creation page itself. Two blocks of information are necessary to fill in order to get an account:

• Your personal information. Everything that can uniquely identify the customer: first name, last name, e-mail (already entered), date of birth.
• Customer data privacy. When registering to PrestaShop, the visitor has to agree to your data privacy. It is up to you write it, as it will legally bind you and your customers' data.

Once registered, the customer is redirected to the "My account" page, where many options can be accessed: order history, credit slips, vouchers, and access to the previously entered information.

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Among the available links is "Add my first address". This will be the default shipping address for this customer - there can be many more.

Buying a product

Almost every page of your shop features an "Add to cart" button for the given product, and displays a quick summary of the cart's content. This makes it easy for customers to take the first step towards an order.

The whole process of buying a product on a PrestaShop site can follow different paths, but they all reach the same conclusion, which in e-commerce lingo is called the "conversion funnel": from the moment the cart is filled and the customer starts to check out, he or she has to progress through various validation screens until the order is validated and can be processed.

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This process starts when the customer clicks the cart summary's "Next" button, and always follows the same sequence of screens:

1. (if the visitor is not logged in) The authentication screen, where the visitor can either go to the account creation page, or log in.

1. The delivery address page. If the user account has no registered address, the customer is directly taken to the address creation form.

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Two addresses are necessary for an order:

• The delivery address, where the order should be sent.
• The billing address, which should be the one that is tied to the payment method.

If the customer needs to have the order billed to an address other than the delivery one, he or she can deselect the "Use the delivery address as the billing address" box and either select an address from the currently registered ones, or create a new one.

If an address turns out to be wrong, the customer can use the "Update" link to correct it.

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• Agreeing to the shop's terms of service is a requirement.
• Depending on what the shop can offer, the customer may be able to choose recycled packaging and gift-wrapping (with an optional gift note)
• The customer MUST choose a carrier in order to reach the next step.

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Instant checkout

When a non-logged visitor fills the cart with product and clicks the "Check out" button, the authentication page also features two additional sections: "Instant checkout" and "Delivery address".

The idea of instant checkout (or guest checkout) is to allow visitors to buy products even if they do not wish to create an account. PrestaShop still needs essential information for delivery or payment purpose, but no password is ever requested.

You can disable the guest checkout feature by going in the back-office, in the "Orders" preference page, "Enable guest checkout" option.

Finding a store

One of the great features of PrestaShop is the ability to get a geolocalized list of all the physical stores to which the online shop is tied. If available (as it is in the demo shop), a click on the "Our stores" block will bring up a map with a search form and radius selector.

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