Message-ID: <712360017.377138.1711615544737.JavaMail.root@confluence-doc2-production> Subject: Exported From Confluence MIME-Version: 1.0 Content-Type: multipart/related; boundary="----=_Part_377137_1151319507.1711615544731" ------=_Part_377137_1151319507.1711615544731 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable Content-Location: file:///C:/exported.html Understanding Statistics

Understanding Statistics

Understa= nding Statistics

One of the greatest aspects of PrestaShop is its unrivaled power in digg= ing up information on customer behavior. Let's see how this is done.

Contrary to the popular saying, statistics are not akin to "lies and dam= ned lies". The numbers PrestaShop provides you with are rock-solid informat= ion which you can count on to improve your shop, change the way products ar= e presented or adapt their prices, remove products that do not sell or simp= ly push forward those that do. All this and more can be deduced from the da= ta that PrestaShop automatically gathers for you, and which is presented in= a dozen of entries, with graphics and data tables helping you making decis= ions.
The point to all this is to help you make a solid decision when y= ou need to target your audience.

In addition to this, PrestaShop has a built-in referrer management syste= m, which makes it possible for you to easily create affiliate campaigns.

This chapter contains the following sections:

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