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One of the greatest aspects of PrestaShop is its unrivaled power in digg= ing up information on customer behavior. Let's see how this is done.
Contrary to the popular saying, statistics are not akin to "lies and dam=
ned lies". The numbers PrestaShop provides you with are rock-solid informat=
ion which you can count on to improve your shop, change the way products ar=
e presented or adapt their prices, remove products that do not sell or simp=
ly push forward those that do. All this and more can be deduced from the da=
ta that PrestaShop automatically gathers for you, and which is presented in=
a dozen of entries, with graphics and data tables helping you making decis=
ions.
The point to all this is to help you make a solid decision when y=
ou need to target your audience.
In addition to this, PrestaShop has a built-in referrer management syste= m, which makes it possible for you to easily create affiliate campaigns.
This chapter contains the following sections: