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By default, PrestaShop's deep URLs (specific pages rather than online the than the domain name) are rather uninformative for both the customer and search engines: an URL such as http://www.myprestashop.com/product.php?id_product=27 does not help visitors know what product is on that page. Friendly URLs are the way to achieve that, and read for instance like http://www.myprestashop.com/2-music-players/27-ipod-nano-green.
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