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La fidelidad de los clientes y las recompensas
PrestaShop's loyalty module offers an advanced tool for building automatic vouchers depending on your customers' purchases and reward points.
Your customers get a certain amount of loyalty points depending on the amount they spend at your shop.
The configuration screen enables you to be very specific about the generation of vouchersEl módulo fidelidad de Prestashop ofrece una herramienta avanzada para la creación de cupones de descuento automáticos en base a las compras de sus clientes y los puntos de recompensa.
Sus clientes obtendrán una cierta cantidad de puntos de fidelidad que dependerá de la cantidad que ellos gasten en su tienda.
La pantalla de configuración le permite especificiar detalladamente todos los aspectos de la generación de cupones :
- Ratio. Basically, the conversion rate of money spent in reward points, and of reward points in money won. The module uses the default currency of the shop.
The first field indicates how much money the customer should spend in order to get 1 reward point.
The second field indicates how much money the customer gets for each reward point.
By default, the settings are 10 and 0.2, which means that the customer wins 2€ for each 100€ spent on your shop. - Voucher detailsDetalles del cupón. This is simply the name of the voucher. It will appear in the customer's account page.
- Minimum amount in which the voucher can be usedImporte mínimo en el que el vale se puede utilizar. You can set a limit in order to keep customers from using vouchers as soon as there is the smallest sum of money on it. By default, it is set to 0, which mean that they can use the voucher whenever they want.
- Give points on discounted productsDar puntos por los productos en oferta. Choose whether discounted products count when calculating the voucher.
- Points are awarded when the order isLos Puntos se otorgan cuando el pedido sea.... By default, the reward points are awarded only when the product is delivered. But you might prefer to have them awarded at any other order status, for instance as soon as it is paid.
- Points are canceled when the order isLos puntos se cancelarán cuando la pedido sea.... Points can be canceled if the order reach a given status, for instance if it is canceled.
- Categories. You might want the awarded vouchers to not work in some specific categories. Choose which ones are okay using this form.
- Loyalty points progressionLos vales descuento creados por el sistema de fidelidad pueden utilizarse en las categorías de artículos siguientes. This section contains the messages that are displayed to the customer. You might want to change the phrases to better fit your shop's "attitude". Also, make sure to translate the phrases in all your supported languages.
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