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  • Your customers

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This gives you a bird's eye view of your customers, with some details thrown in which you can use to sort and search accounts:

  • Title. ID. The unique ID attached to the customer.
  • Social title. Customers can declare their social title, which are matched with a genre and can help you better customize your customers' experience. There are three are two default social titles (Mr. , Ms., and Missand Mrs.), but you can create more in the "Titles" page under the "Customers settings" page in the "Shop Parameters" menu.
  • Age. Knowing the age of you customers can also help you better target your demographics, and choose to sell products that appeal more to them.
  • First name and Last name. The customer's name.
  • Email address. The email address the customer used to register on your shop.
  • Sales. How much the customer has spent on your shop so far.
  • Enabled. Indicates whether the customer is active or not. You can disable an account by clicking on the green "Yes"checkmark.
  • NewsNewsletter. . Indicates whether the customer is subscribed to your shop's newsletter or not. You can unsubscribe from it by clicking on the green "Yes".
  • OptPartner offers. . Indicates whether the account has accepted to receive e-mails from your partners or not. You can unsubscribe it clicking on the green "Yes"Do not subscribe a user to these e-mails without their consent, as this is considered spam.
  • Registration date and last visit can always be useful when sorting user accounts.
  • Actions. You can edit the user's account, simply view it in full (with its messages, orders, addresses, vouchers, etc.), or trash it forever.
Info

When installed for the first time with sample data, PrestaShop has a default user, named John DOE.

You can use this fake user to test some of your shop's features, and generally browse your shop and see it the way a regular user would.

To log in to your shop using this public account, use these credentials:

Before you open your shop to the public, make sure to delete this default user, or at least change its credentials! If not, malicious visitors could use it to make fake purchases and more.

Below the customers table is the "Set required fields for this section" button. It opens a form where you can indicate if a database field is necessary or not by checking the appropriate boxes: this way, you can make make it so fields such as "newsletter" or "optinpartner offers" are mandatory when a visitor is creating a customer account on your shop.

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More import options are available in the "CSV Import" page of the "Advanced parameters" menu.

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To create a customer account manually, select "Add Newnew customer". A form appears.

Fill out the customer's information:

  • TitleSocial title. Choose between the ones available, or create another one in the "Titles" page under the "Customers settings" page in the "Shop Parameters" menu.
  • First nameLast nameE-mail Email address. Those are essential: the names are used in the confirmation e-mails emails that PrestaShop sends, and the e-mail email address is used for log-in.
  • Password. Choose a password, at least 5 characters long.
  • Birthday. This information can be used for birthday e-mails and temporary discounts.

    Tip

    If you do not want to ask for the birth date when a customer creates an account, you can disable the birth date field in the "Customer Settings" page. Simply select "No" for the "Ask for birth date" option.

  • Status. You may wish to create an account, but not have it yet active.
  • Newsletter. Can be used by the "Newsletter" module, for sending regular information to those customers who requested it.
  • Opt-in. Can be used by modules for sending regular partner promotions to those customers who requested it. Do not subscribe a user to these e-mails without their consent, as this is considered spam.
  • Group access. Having customer groups enables you to create group discounts. Many other PrestaShop feature can also be group-restricted. You will learn more about group in the "Groups" section of this chapter of the PrestaShop user guide.
  • Default customer group. No matter how many groups that customer belongs to, s/he should always have one main group.

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